Grain Free from Superior Care line
Why can grain-free diets be helpful to your pet?
Just as humans, pets can suffer from food allergies. The root causes for these allergies are numerous but basically it comes down to an increased sensitivity to certain of the food ingredients. Grain-less diets are one of the options that can help alleviate the health problems associated with food hypersensitivity, provided the sensitivity of the pet is linked to the so-called “gluten allergy”.
Gluten … What is it?
Gluten is the valuable protein fraction of cereals. However, the term “gluten allergy” is inaccurate since pets may develop hypersensitivity toward Glyadin, which is just one particular kind of gluten. Since most grains contain gluten they do not all have the same amount of Glyadin. Rice, amaranth, switch-grass, quinoa and even maize contain no Glyadin, and therefore do not cause the so-called “Gluten-allergy”.
How can you know if your pet is allergic to certain grains?
Whenever you notice symptoms like stomach pain, vomiting, skin irritation with itching and scratching, diarrhea we recommend to seek advice from a veterinarian, as these symptoms are indications that food hypersensitivity might be the case. The veterinarian will then have to proceed to elaborate tests in order to determine whether the grain containing diet might indeed be the cause. Coming to a diagnosis will take time as the veterinarian will very likely install a so-called “exclusion diet” followed by “challenge diets” in order to come to a clear identification of which ingredients is causing the symptoms.
Once the diagnosis is confirmed a solution to this unpleasant and troublesome problem might be to feed your pet a “grain-free” diet. However, be sure that your pet does not receive any other “glyadin-containing” food like treats or table scraps!
Benefits of our grain-free diets
Nature’s Protection has developed two special varieties of grain-free diets: either with poultry or with lamb. Of course we maintain our principle of feeding pets predominantly with animal-based proteins, complemented with proteins from various vegetables.
Nature’s Protection Superior Care GrainFree contains high-quality chicken, turkey, and duck, while for our Nature’s Protection Superior Care GrainFreeLamb we use lamb originating from the mountains of Scotland. These valuable proteins provide the optimal amount of energy for the pet. An active and lively, playful pet will be the result. Hence, our grainless diets are especially beneficial for highly active pets and breeds.
Grain-free diets help reduce the likelihood of food allergies and help reduce skin itching or scaling. Moreover, Omega-3 and Omega-6 fatty acids treat the skin and fur from the inside with a shiny, lustrous coat and healthy skin as the final outcome.
Due to their high digestibility our Grain-free diets are also ideal for pets having a sensitive digestive system. It is a real salvation for pets that need a diet that is “easy on the tommy”.
2017 02 27
Dogs and cats in 40 countries worldwide benefit from “Nature’s Protection” pet food
Akvatera Ltd, the manufacturer of the super-premium dog and cat food brand Nature’s Protection, successfully expanded its’ export marketing activities over the past 5 years. The brand has now a strong presence in as many as 40 countries throughout the European, Asian and Middle East region. Moreover, and much to Akvatera’s delight, the amount of pet food exported by the company is the largest in the Baltics!
2016 saw the company’s engagement in the export of products to Japan, South Korea, and Thailand and has rapidly acquired a strong presence in these countries, which constitutes a major step in achieving success and export volumes. Export procedures to Asian countries are complicated; moreover they are very meticulous about the selection process of imported products. It fills Akvatera with joy and pride that the quality of their products meets and exceeds the high-standard consumer needs of these unique countries.
“Partnership, mutual understanding, flexibility and adjustment of business principles as well as deep understanding of customer needs help us to work in a wide array of countries. We understand that customers might differ not only in ideology but also in culture and mentality. Of course the customer is a purchaser for us, but he/she is foremost our partner, our brand ambassador and representative. We always work hand-in-hand, towards common goals. This allows the distributors to rely on us, and to be assured of solid backing” says Paulius Ausmanas, the Export Manager of the Company. He claims that external partners are always stringently evaluated before being chosen. Because the Company’s intention is to work exclusively with genuine professionals, with experts of the country’s culture, with true leaders in the market. “Our key advantage lays in the uniqueness, quality and exclusivity of our products, along with non-standard business models as well as personalized approach and cooperation with our customers” ads Mr. Ausmanas.
Undoubtedly our Asian partners and their customers highly appreciate the natural environment our products are manufactured in. As many others they are marveled by the Lithuanian forests, lakes, rivers and pure air, which in turn provides a significant boost in credibility of the product itself. “We emphasize strongly on sustainable development, hence we are concerned, not only with the product itself but also with the environment where it is produced” confirms Mr. Ausmanas.
The Nature’s Protection” brand is relatively new. However it is already well known in many countries. “Our goal is to distribute our product all over the world” is the ambitious statement of Mr. Ausmanas. Besides gaining further ground in Western Europe the Company is determined to expand their export to America and China, since Mr. Ausmanas recognizes the huge potential and possibilities. And the existing competitive environment is not regarded as an obstacle, rather as an incentive and encouragement for the Company to improve and to grow and to relentlessly keep focus on satisfying the very specific nutritional requirement of the pets.
“If we were asked for the reason behind our success we would most probably emphasize that we are continuously improving our innovative manufacturing technology for the creation of new, unique and innovative product lines, while reacting in a flexible and quick way to the ever-changing needs of the market” concludes Mr. Paulius Ausmanas.
2017 02 13
Plant UAB „Akvatera“, which produces worldwide known dog and cat food “Nature‘s Protection”, was acknowledged one of the most successful and fastest-growing Lithuanian companies
At the final event of Gazelė 2015 project in the beginning of 2016 in held in the capital city UAB Akvatera was recognised as some of the most successful and fastest growing companies in Lithuania.
The Gazelė project by Verslo žinios magazine is successfully organised for more than a decade. It is intended for small and medium-sized businesses and is aimed at providing information and knowledge to small businesses, and drawing public attention to new market leaders, bringing together the companies with much potential, and encouraging the exchange of effective action.
The main project criteria for selecting nominees include the company's profitability in the last four years, the transparency and openness of the company and payment of all statutory taxes. The jury also considers whether the average salaries paid by the company are no less in comparison with other companies in the same region engaged in similar business.
UAB AKVATERA is a modern, special pet feed producer successfully operating since 2004. The factory has some of the most modern equipment in Eastern Europe. AKVATERA provides a wide range of products with original customer brands to the major Lithuanian trade networks, pet shops, and exports it to Sweden, Poland, Russia, Belarus, Kazakhstan, Spain, Greece, Latvia, Estonia, Denmark, Holland, Iran, Cyprus, Romania, Bulgaria, Hungary, Slovakia, Singapore, Malaysia, Hong Kong, Sri Lanka, Saudi Arabia, Egypt, Israel, South Korea, Turkey, and Ukraine.
2016 03 04
We are proud to present our renewed “Nature’s Protection” line!
„Nature's Protection” dry super premium class dog and cat food goes hand in hand with the latest packaging trends. The first renewed “Nature’s Protection” packages are already on the shelves in the shops. We have not only updated the packaging design but also improved the food formulations.
Trends of pet food are changing and evolving worldwide and we are always ready to respond to the changes, because “Nature’s Protection” is the highest quality food. Our knowledge of natural dogs and cats needs leads us to choose carefully selected high quality ingredients to offer for your furry friends nourishing food. Therefore, we have included more natural food additives in the recipes to strengthen and maintain adequate health of your dog and cat.
“Nature’s Protection” super premium food line is specially formulated to suit the different life stage, size or lifestyle of your pet. Therefore, there will generally be a choice for young pets, puppy, kitten, junior, large breeds and for adults or senior pets. Whether you need to address weight, coat or digestion, we have thought about everything.
Your dog’s health and condition greatly depends on the food you provide. Therefore, the best way for you is to choose a top quality food adapted to your pet’s specific needs.
Because we truly believe that carefully selected food will do wonders for our pet’s health!
All new “Nature's Protection” line packages will be in the stores by the end of this year.
2015 04 01
NATURE'S PROTECTION has a new kibble size!
2014 12 02
“European Dog Show” 2014
Visit “Nature‘s Protection” stand at “European Dog Show” 2014 – Brno (Czech Republic) / 23–26 October!
We will present our new Super Premium class dog food - “Superior Care White dogs” for white and light-coloured dogs who need special care.
More information about the show: http://www.2014eurodogshow.cz/
International Dog Show in Helsinki
Come to visit our stand and get nice gifts at “FCI WORLD DOG SHOW“ on August 8-10 in Helsinki, Finland.
More information about the show: http://www.worlddogshow2014.fi/
Interzoo 2014 – business development and innovation opportunities in the zoo business
Nature's Protection Team has just returned from the world's largest zoo business exhibition Interzoo 2014 and enjoys its exclusive attention, finding potential partners and new opportunities for international development.
The international exhibition Interzoo 2014 takes place in Nuremberg (Germany) once every two years. By far it is the biggest show in the world, bringing together pet industry representatives from different countries. The event is visited by top-level professionals and zoo businessmen: from producers to the wholesale and retail trade representatives from around the world.
This year, the exhibition was held on May 29 – June 1, and was attended by more than 37,000 visitors from more than 120 countries (2% more visitors than two years ago). Interzoo exhibition is particularly significant for the pet industry professionals in developing international relations and business. This was the objective of Nature's Protection team in this year's show and it was successfully achieved upon establishing contacts with potential partners from Hong Kong and other cities in China, South Korea, as well as Hungary, Slovenia, and the Czech Republic. Great interest was caused by Israeli businessmen. In this country, pet market is evolving particularly rapidly, so the development in this country has great potential indeed.
Nature's Protection team introduced the Super Premium range of products for cats and dogs and unique and proprietary nutritional supplements MicroZeoGen and Faugis. The visitors of Nature's Protection stand became familiar with the new Super Premium class feed line Superior Care which will be released in autumn. The feed line was designed for dogs and cats with specific needs. White Dogs feed is designed to promote and protect the white fur from brown tear stains. Hypoallergenic feed contains lamb and vitamins, and is designed for dogs with allergies. Grain free feed is recommended for dogs that cannot tolerate grain-based foods. Another specialty feed line, Anti Age, has been developed for aging cats, and it contains substances which help slow down the aging process. Superior Care line has received a lot of attention from the international partners who are enthusiastically looking forward to the release of this line in autumn.
This year we noticed that the pet industry is growing rapidly and is becoming more innovative. Zoo business understands that the competition is very tough, so one may not just reduce the cost of production in developing high quality products. In order to reach end-users, companies must be innovative and offer an exceptional product, as well as to engage in sustainable development. The so-called sustainable development is becoming increasingly important in Europe: companies, ranging from the production of packaging, to the product components and ingredients, are attempting to build on the philosophy of ecology.
Two years ago at the Interzoo exhibition the trend has been noted that the Asian countries presenting their products tended to repeat what has already been created in America or Europe, or were offering to create private labels at a fraction of the usual cost. This year, Asian countries have already started to experiment and create innovative products. They are also strengthening their marketing resources from product design to delivery actions.
Nature's Protection brand is represented in the Interzoo exhibition for the second time. The first time, the world-class Super Premium Nature's Protection products were introduced in 2012. After the show a big step was made by the company – it started to work in the regions of Malaysia and Russia.
Competition in the pet food industry is very high: Nature's Protection brand competes with multinational corporations having their networks around the world, as well as with companies from the U.S., Canada, Asia and Australia. Nature's Protection has a unique range of products, is actively seeking and finding business partners around the world, and therefore it believes in own capabilities and to compete with the major pet food companies. By working together with foreign partners, Protection team is increasing its brand awareness around the world.
International pet show in Germany
Visit us at INTERZOO 2014 – Nurnberg (Germany) / 29 May – 01 June
The international pet industry meets again in the Exhibition Center in Nuremberg at Interzoo, which consists the biggest trade fair for pet supplies, from 29 May to 1 June 2014. We will be located at Hall 4, Stand 338.
We will present our brands including “Nature’s Protection”, “MicroZeoGen”, “Faugis” and our new Super Premium class feed line - “Superior Care” for dogs and cats who need special care.
Come and visit NATURE’S PROTECTION stand, and get familiar with our unique products and great business opportunities for retailers and distributors.
Date: 29 May-1 June 2014
Venue: Exhibition Center, Nuremberg, Germany
Hall No.: 4
Booth No.: 4-338
For more information visit:
Exhibition Center: http://www.nuernbergmesse.de/en/
Dog show at Vilnius
"International (CACIB) Dog Show 2013" will be held at Lithuanian Exhibition and Congress Centre LITEXPO December, 14 -15th. Let's meet there!
We invite You to come by "Nature's Protection" stand with our without your pets. We look forward to meeting you!